Louisiana Department of Health
In order to garner interest and establish trust with our extremely diverse target audiences, a campaign was developed that is designed to be direct, practical, and app-centric. It uses a combination of bold colors and creative language that reminds people that apps are part of life. But this app actually saves lives. A constant presence is the image of a smartphone, which is used as a visual device to carry the messaging forward.
Below you will see executions for the Covid Defense logo, a 30-second video, 15-second videos used on social media, print, out of home, and app homepage.
App security is a concern for many people that utilize their smartphones for daily activities. The logo for Covid Defense is meant to convey confidence and security. The initials of the C and D are turned on their side to form a locked or secured device.